CATEGORIES

One Show

 

Please see One Show Preparations to see how to properly prepare your entries for judging.

1. Newspaper Single $350 / Campaign $550
  1. Full Page or Spread - Single Example
  2. Full Page or Spread - Campaign Example
  3. Small Space - Single Example
  4. Small Space - Campaign Example

2. Magazine Single $350 / Campaign $550
Supplements should be entered here. One complete supplement is the same as one single ad.
  1. Full Page or Spread - Single Example
  2. Full Page or Spread - Campaign Example

3. Trade/ Business to Business Single $350 / Campaign $550
Advertisements published in industry specific magazines.
  1. Full Page or Spread - Single Example
  2. Full Page or Spread - Campaign Example

4. Out of Home Single $350 / Campaign $550
Advertising targeting consumers when they are 'on the go' in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue). Includes billboards, transit, street furniture, kiosks and outdoor electronic ads.
  1. Billboards - Single Example
  2. Billboards - Campaign Example
  3. Transit & Outdoor Installations - Single Example
  4. Transit & Outdoor Installations - Campaign Example
  5. Digital / Electronic - Single or Campaign - $500 Example

5. Collateral Single $350 / Campaign $550
  1. Posters - Single Example
  2. Posters - Campaign Example
  3. P.O.P. and In-Store - Single Example
  4. P.O.P. and In-Store - Campaign Example
  5. Promotional Items - Single or Campaign - $350 (Small-scale media including coasters, glasses, display boxes, books, etc) Example


6. Self Promotion Single or Campaign $350
Created by an agency or individual to promote themselves.
  1. Single or Campaign Example
7. Public Service/Political/Educational Single $350 / Campaign $550
Public Service applies to any work produced on behalf of a cause for a non-profit organization, NGO, or an educational institution regardless of whether the producers of the work were compensated monetarily.
  1. Newspaper or Magazine - Single Example
  2. Newspaper or Magazine - Campaign Example
  3. Outdoor and Posters - Single Example
  4. Outdoor and Posters - Campaign Example
  5. Collateral (Brochures and Direct Mail) - Single Example
  6. Collateral (Brochures and Direct Mail) - Campaign Example
  7. Television - Single - $450 Example
  8. Television - Campaign - $600 Example

8. Radio Single $350 / Campaign $550
  1. Consumer - Single Example
  2. Consumer - Campaign Example
  3. Public Service - Single Example
  4. Public Service - Campaign Example

9. Television Single $450 / Campaign $600
  1. 60 second - Single Example
  2. 60 second - Campaign Example
  3. :30/:25 - Single Example
  4. :30/:25 - Campaign Example
  5. :20 and Under - Single Example
  6. :20 and Under - Campaign Example
  7. Commercials of Varying Lengths Campaign (:15/:30/:60)
    (e.g., a campaign with one :30 and two :15 commercials). Entries in this category may not be entered in any other campaign category. Example
  8. Under $80,000 Budget - Single Example
  9. Under $80,000 Budget - Campaign Example
  10. Over 60 second - Single Example

10. Cinema Advertising Single $450
  1. Short Form - Under :90 - Single Example
  2. Long Form - :90 and over - Single Example
  3. Integrated Cinema Experience Example

11. Non-Broadcast Single $450
Commercial advertising that did not air on network or cable television. Includes videos distributed online and offline.
  1. Online Example
  2. Offline Example

12. Branded Content Single $450
Entertainment with highly branded qualities. Includes television programs, commercial films, documentaries and games that successfully blend an advertising message into developed story line.
  1. Television Example
  2. Cinema Example
  3. Online Example
  4. Music Videos Example
  5. Games Example

13. Innovation in Advertising Single or Campaign $600
Work that challenges a viewer’s expectations of a traditional medium and can involve new technologies materials or techniques. Includes innovative work which expands the possibilities of traditional mediums such as print, television and radio.
  1. Single or Campaign Example 1 Example 2

14. Experiential Advertising Single $600
Any work which creates a unique or personal experience for the consumer to interact with a product or service. For instance:
  1. Events and Competitions - A planned public or social gathering centered around a brand. Example
  2. Installations - Kiosks, art exhibitions or constructed public environments that carry a strong brand message. Installations can be entirely live or can integrate mobile and interactive technology. Example

15. Integrated Branding Campaign $800
A fully integrated campaign consisting of at least 6 pieces executed in a minimum of 3 different mediums, such as TV, print, experiential, outdoor etc. Work done for a non-profit, educational or governmental client should be entered into the new Public Service Integrated category.
  1. Integrated Branding Consumer Example
  2. Integrated Branding Public Service Example

16. Brand Transformation Single $600
This category recognizes work done by an agency that has the potential to change its client’s business. This could include a product or service (software, hardware or content) that changes the way consumers engage with the brand.
  1. Single


Please see One Show Preparations to see how to properly prepare your entries for judging.