CATEGORIES

One Show Interactive

 

Interactive work moves too fast for a once a year deadline so One Show Interactive has changed to a quarterly deadline system.

Entries do not have to have been "aired" or gone live during the quarter they are entered. Each year the eligibility period spans all four quarters.

1. WEBSITES & MICROSITES - SINGLE $400
  1. Branded Games - Games based around a brand's identity and image.

  2. Consumer Goods - Goods with a life span of less than 3 years. Includes household products, personal electronics, clothing, footwear, food, etc.

  3. Corporate Website - The online home of a corporation, brand, or project.

  4. Durable Goods - Goods with a life span of 3 or more years. Includes cars, furnishings, appliances, business equipment etc.

  5. E-Commerce - A site whose main purpose is to process monetary transactions.

  6. Public Service/ Non Profit - Sites produced on behalf of a cause for a non-profit organization or NGO, regardless of whether the producers of the work were compensated monetarily. This category includes educational advertising.

  7. Self Promotion - A site created by agencies or individuals to promote themselves.

  8. Services - Includes non-tangible products such as news, advice, opinion, reviews, consulting, etc.

  9. Social Networks/ Community - A site created to bring together a community of people electronically.

2. MOBILE APPLICATIONS/SITES - SINGLE $400
  1. Augmented Reality - The merging of a real world environment with computer generated imagery.

  2. Branded Games - Games based on a brand's identity and image.

  3. Consumer Goods - Goods with a life span of less than 3 years. Includes household products, personal electronics, clothing, footwear, food, etc.

  4. Durable Goods - Goods with a life span of 3 or more years. Includes cars, furnishings, appliances, business equipment etc.

  5. Public Service/ Non-Profit - An application or mobile site produced on behalf of a cause for a non-profit organization or NGO, regardless of whether the producers of the work were compensated monetarily. This category includes educational advertising.

  6. E-Commerce - An application or mobile site, or area within a site, whose main purpose is to process monetary transactions.

  7. Self Promotion - An application or mobile site created by agencies or individuals to promote themselves.

  8. Services - This includes any non-tangible product including financial news and advice, opinion, reviews, consolting, news etc.

  9. Social Networks/ Community - An application or mobile site focused on bringing together a community of people through electronic means.

3. INTERACTIVE ADVERTISING - SINGLE $400 / Campaign $450

A. Augmented Reality - The merging of a real world environment with computer generated imagery.

B/C. Banners - Fixed Space - Entries must be contained within the banners' fixed border and cannot extend beyond that space.

D/E. Banners - Dynamic - Rollover and click expanding banners, rich media banners, pop-ups, interstitials, audio and video skyscraper etc.

F/G. Environmental / Experiential - The creation of a physical space or experience that brings the consumer into direct contact with a brand, product or idea. This includes installations, events and competitions.

H/I. Other Interactive Media - Work that does not fit into other categories and often incorporates innovative use of technology or new methods of interaction

J. Public Service/ Non-Profit - Work produced on behalf of a cause for a non-profit organization or NGO, regardless of whether the producers of the work were compensated monetarily. This category includes educational advertising.

K. Self Promotion - Work created by agencies or individuals to promote themselves.


4. ONLINE FILMS AND VIDEO - SINGLE $400 / Campaign $450

A. Events and Live Webcast - Live events and/or webcasts of same.

B/C. Short Form - A narrative or informational piece three minutes long or less.

D/E. Long Form - A narrative or informational piece 4 minutes long or more.

F. Public Service - Events, videos or branded content dedicated to the public good whether for a charity, non-profit or NGO.

G. Self Promotion - Video created by agencies or individuals to promote themselves.

H. Video Remixes/Mashups - Work derived from combining and modifying existing digital text, graphics, audio, video, or animation.

I. Music Videos - A branded video where music plays an essential role


5. INTEGRATED BRANDING - Campaign $800
  1. 360° Campaign - Campaigns containing 3-10 pieces spanning across a combination of online and traditional medias.

  2. Online Campaign - Campaigns containing 3-10 pieces spanning across different online media.

6. CRAFT - SINGLE $400
  1. Interface design - The aesthetic feel and usability of a computer, application, mobile device, website or other user interface.

  2. Typography - The design and arrangement of typefaces, point size, line length and spacing between characters. Also, creative use of type in an interactive or technological setting

  3. Animation/Motion Graphics

  4. Sound Design

7. SOCIAL MEDIA $400
  1. Microblogging - Best use of services such as Twitter,Tumblr, Instagram, etc.

  2. Location Aware Services - Best use of services such as Gowalla, Places, FourSquare, etc.

  3. Best Use of Social Media


8. BRAND TRANSFORMATION $400
  1. This category recognizes work done by an agency that has the potential to change its client’s business. This could include a product or service (software, hardware or content) that changes the way consumers engage with the brand.