Creative Week is the preeminent festival showcasing the intersection of advertising, innovation and creative thinking. Launched by The One Club in 2010, Creative Week is home to The One Show, Young Ones Competition, and many other provocative presentations, panels, workshops and exhibitions that will converge on May 4-8, 2015 in New York City.


The Schedule

Tuesday 5th May
  • Tuesday 5th May

Your unique opportunity to have your portfolio reviewed by top working advertising professionals; this is the ultimate place to make industry contacts and connections.

Back for its 21st year, The One Club's annual Student Exhibition provides select colleges, advertising programs and portfolio schools from around the world the opportunity to showcase their top students' work.

Preselected student teams present their ideas in a real Client Pitch Competition. A panel of heavyweight industry judges weighs in, with an audience to cheer them on. Free with RSVP.

The Young Ones Student Awards ceremony highlights great student work from around the world, with briefs this year sponsored by Lenovo and Serviceplan. Gold, Silver and Bronze pencils and cash prizes are awarded to the top student work in Advertising, Design and Interactive.

Wednesday 6th May
  • Tuesday 5th May

Your unique opportunity to have your portfolio reviewed by top working advertising professionals; this is the ultimate place to make industry contacts and connections.

Back for its 21st year, The One Club's annual Student Exhibition provides select colleges, advertising programs and portfolio schools from around the world the opportunity to showcase their top students' work.

At last year's Defining Bravery event International ANDY Awards Chair David Droga said, "bravery is putting your beliefs before your self-preservation." This year we're putting that to the test.

New creatives are taking over because they're too stubborn or too stupid to be afraid. The Old Guard is being run by a new guard: the upstarts, the outsiders. This exploration of creative bravery won't be august or sage, it will just scare the shit out of you.

We tested this in London last month, now it's New York's turn.

Thursday 7th May
  • Tuesday 5th May

Coffee, networking, and opening remarks from the One Club Judges to kick off a day of exciting presentations!

Reserve your spot and see and hear from the Pencil winners themselves at Creative Week. Featuring our unique 3-minute presentation format, a select number of Gold, Silver and Bronze-winning teams have a chance to not only receive their award on stage, but they get to tell the audience all about the Big Ideas behind their winning work. We’re hosting two different stages at Metropolitan Pavilion—one for the advertising, design and interactive winners and the other for the film and branded entertainment winners. Interspersed throughout the day you’ll also see special, thought leadership presentations that include panel discussions, live demonstrations and storytelling.

Reserve your spot and see and hear from the Pencil winners themselves at Creative Week. Featuring our unique 3-minute presentation format, a select number of Gold, Silver and Bronze-winning teams have a chance to not only receive their award on stage, but they get to tell the audience all about the Big Ideas behind their winning work. We’re hosting two different stages at Metropolitan Pavilion—one for the advertising, design and interactive winners and the other for the film and branded entertainment winners. Interspersed throughout the day you’ll also see special, thought leadership presentations that include panel discussions, live demonstrations and storytelling.

You've spent years working on a portfolio that feels like your baby, and all you want is for it to land you a gig. How to start? With the help of expert in-house gatekeepers and out-of-agency talent managers, we will set the record straight on everything from: "Is my portfolio truly ready to share with the ad world?” to "How do I humbly negotiate my first gig?"

Whoever said "It's a man's world" hasn't turned on his/her television lately.

From movie hits like Brave and Frozen to advertising campaigns such as Disney's "I Am a Princess," P&G's "Like a Girl," and Under Armour's ads starring Gisele Bündchen, we are witnessing the emergence of a newly empowered type of female protagonist – the "shero." This modern-day heroine is powerful, ruthless, and fierce, and, her ascension has come at the expense (and demise of) her male counterparts.

This fireside chat, led by marketing to women thought leaders, will examine the minds, wants, and needs of today's female consumer, how and why advertisers are changing the way they market to women, and the socioeconomic and cultural factors giving rise to this trend. With women holding increasingly more buying power, higher educational degrees, and clout in the workforce, this discussion will also delve into the business implications and ROI/potential of targeting this demographic, and how advertisers can do so with creative, effective, and powerful advertising.

Speakers: Jennifer Zimmerman, Global Chief Strategic Officer, mcgarrybowen

Marty Muller, SVP, Global Marketing, Global Creative, The Walt Disney Company

Patricia Dimichele, Advertising Development Manager, P&G

Claudia Chan, Women's Empowerment Expert and CEO, SHE Globl Media

Moderator: Jennifer Rooney, CMO Network Editor, Forbes

It’s time to peek behind the curtain, inside the hat, and up the sleeve of the art of magic. Why? As creatives, we have a lot more in common with the art of deception than we may think.

Dan LaCivita is highly skilled in the art of close-up magic, but he pays the bills as CEO of Firstborn, a creative agency that develops award-winning experiences for companies like Mountain Dew, L’Oréal, and HBO. While we’re all familiar with the plight of the creative, Dan will offer insight into the magician’s working process—everything from how he approaches the conception of an illusion to what matters most when he’s standing in front of his audience.

The audience will walk away with a greater understanding of these parallel professions, ways to relate the magician’s creative process to their own, and new approaches to their creative endeavors. And, of course, Dan will perform some magic too.

Reserve your spot and see and hear from the Pencil winners themselves at Creative Week. Featuring our unique 3-minute presentation format, a select number of Gold, Silver and Bronze-winning teams have a chance to not only receive their award on stage, but they get to tell the audience all about the Big Ideas behind their winning work. We’re hosting two different stages at Metropolitan Pavilion—one for the advertising, design and interactive winners and the other for the film and branded entertainment winners. Interspersed throughout the day you’ll also see special, thought leadership presentations that include panel discussions, live demonstrations and storytelling.

Reserve your spot and see and hear from the Pencil winners themselves at Creative Week. Featuring our unique 3-minute presentation format, a select number of Gold, Silver and Bronze-winning teams have a chance to not only receive their award on stage, but they get to tell the audience all about the Big Ideas behind their winning work. We’re hosting two different stages at Metropolitan Pavilion—one for the advertising, design and interactive winners and the other for the film and branded entertainment winners. Interspersed throughout the day you’ll also see special, thought leadership presentations that include panel discussions, live demonstrations and storytelling.

Hear Young Ones award-winning recent graduates speak on what it’s really like to work at their first agency job. Presentations will be followed by an informal Q&A and reception.

TBWA and client Gatorade talk about their relationship and the brand as its evolved over the years and the changing game of sports marketing.

Audio is going through a renaissance. It’s how busy consumers stay connected to their favorite entertainment while negotiating their busy lives. But traditional audio advertising may not be as effective in an era where people may not spend more than eight seconds with a particular message. A number of business leaders – most notably Twitter founder Biz Stone — have espoused constraint as an inspiration to creativity. At Pandora, restraint takes the form of audio storytelling in 15- or 30-second increments instead of the typical 60-second ads heard on FM radio. Pandora Vice President of Design and Creative, Tony Calzaretta will share his passion for audio marketing, share why it’s a great storytelling medium with engaged listeners and offer real-life examples.

Reserve your spot and see and hear from the Pencil winners themselves at Creative Week. Featuring our unique 3-minute presentation format, a select number of Gold, Silver and Bronze-winning teams have a chance to not only receive their award on stage, but they get to tell the audience all about the Big Ideas behind their winning work. We’re hosting two different stages at Metropolitan Pavilion—one for the advertising, design and interactive winners and the other for the film and branded entertainment winners. Interspersed throughout the day you’ll also see special, thought leadership presentations that include panel discussions, live demonstrations and storytelling.

Reserve your spot and see and hear from the Pencil winners themselves at Creative Week. Featuring our unique 3-minute presentation format, a select number of Gold, Silver and Bronze-winning teams have a chance to not only receive their award on stage, but they get to tell the audience all about the Big Ideas behind their winning work. We’re hosting two different stages at Metropolitan Pavilion—one for the advertising, design and interactive winners and the other for the film and branded entertainment winners. Interspersed throughout the day you’ll also see special, thought leadership presentations that include panel discussions, live demonstrations and storytelling.

A special hour long presentation from our partners. Details coming soon!

A special hour long presentation from our partners. Details coming soon!

Reserve your spot and see and hear from the Pencil winners themselves at Creative Week. Featuring our unique 3-minute presentation format, a select number of Gold, Silver and Bronze-winning teams have a chance to not only receive their award on stage, but they get to tell the audience all about the Big Ideas behind their winning work. We’re hosting two different stages at Metropolitan Pavilion—one for the advertising, design and interactive winners and the other for the film and branded entertainment winners. Interspersed throughout the day you’ll also see special, thought leadership presentations that include panel discussions, live demonstrations and storytelling.

Networking and Cocktails to follow a great day of inspiring presentations.

Celebrate The Manhattan Early College School for Advertising (MECA) and the 2015 graduating class from the High School for Innovation in Advertising and Media (IAM) at the Re:ACT evening reception on May 7during CreativeWeek from 6–9 pm on the Horizon Media rooftop at 75 Varick St. Momentum Worldwide Chairman and CEO Chris Weil is the guest of honor and there will be food and drinks sponsored by Deutsch, Horizon Media, Momentum Worldwide and Stoli.

Friday 8th May
  • Tuesday 5th May

The Type Directors Club is pleased to host a tour of the exhibition “Everything is Design: The Work of Paul Rand” at the Museum of the City New York. The tour takes place during Creative Week 2015 and the TDC extends a special welcome to members of the One Club. The Type Directors Club honored Paul Rand with its TDC Medal in 1984 and the One Club inducted him into its Creative Hall of Fame in 2007.

The exhibition features more than 150 ads, posters, logos, and books by Rand, a New York native and one of the most well-known and admired American graphic designers. Born in Brooklyn in humble circumstances, Rand (1914-1996) launched his career designing magazines, and helped revolutionize the advertising profession when he worked as an art director on Madison Avenue. He later consulted with leading corporations such as IBM, ABC, UPS, and Steve Jobs's NeXT, and created comprehensive visual communications systems that ranged from packaging to building signage. Rand’s influence was extended through his many years of teaching at Yale University and his books, including the recently republished Thoughts on Design.

Come celebrate the year's best advertising, design, interactive and branded entertainment at The One Show, one of the creative industry’s biggest nights. Our gala awards ceremony features all of the Gold Pencil winners across all disciplines as well as Best of Show and Client of the Year. With lavish cocktail and reception, advertising’s biggest names and game-changing ideas all under one roof, The One Show is the place to be.

The winners have been announced, and now it’s time to celebrate! Join fellow creatives from all over the world for a fun and festive night at Capitale for The One Show After Party. Featuring a full dinner buffet, music and open bar until 3AM, this spectacular party is the perfect way to celebrate your team or agency’s big win.